SAMAAS was born from the shared vision of sisters Aishwarya and Urvashi Baronia—a fusion of creativity and structure, intuition and clarity, heritage and modernity. Inspired by the belief that meaningful design emerges through thoughtful fusion, the brand brings together diverse influences to create clothing that feels both timeless and relevant.
Derived from the word meaning “fusion,” SAMAAS is an eco-conscious fashion atelier that values craftsmanship, quality, and conscious design. While many collections draw inspiration from India’s rich textile traditions, artisanal techniques, and cultural narratives, the brand also embraces contemporary silhouettes and everyday essentials designed for modern living.
Rooted in India yet envisioned for a global audience, SAMAAS seeks to create pieces that balance individuality, comfort, and elegance. More than a fashion label, it is an evolving journey of creativity, purpose, and self-expression.
Above all, SAMAAS is forever dedicated to Urvashi Baronia, whose vision, spirit, and inspiration continue to shape the heart of the brand.